An eight hour type spa lead by Ellen Lupton and hosted by The Letterform Archive in San Francisco, CA on Sunday, July 28, 2019.
Use your senses as inspiration by developing a visual system for your own highly personal line of ice cream. Create a menu of visual elements and apply them to a unique product family. Use typography, color, and graphic elements to express sensory delight and explore personal culinary themes (heritage, nostalgia, health, futurism, feminism, and more)
"Neon pops" logotype, package design concepts, and one-page style guide
Package design concepts
One-page style guide
Development process
The one-page style guide template and a sample of the type specimen pages provided as starting points.
Sample of design development
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