Lyft HQ Signage
During my time at GNU, I was able to work on a number of projects for Lyft. The main scope of work was to create a 2.0 version of the wayfinding floor and wall maps that already existed within the Lyft Headquarters in San Francisco. Concurrently, we were given the opportunity to create a base building signage system as well as implementing some white logos throughout the spaces. The core of the design for the signage family is based on the unique form of the Lyft Amp, the primary color is white to compliment the architecture, and the notorious pink is used as a pop of color for all iconography. The entire family is very streamlined, a little playful, and overall bright and clean. I was the primary designer on these projects through schematic design, design development, construction intent, fabrication and install.
All photos below are from a San Francisco Business Times article titled "Modern Workplaces: Lyft’s office design aims to 'delight' – starting with the secret entrance to the Wonka Room" found here.