MTC Regional Mapping & Wayfinding Project
2019-2024
The Regional Mapping and Wayfinding Project will make it easier to ride transit in the Bay Area by making wayfinding materials (maps, signs, screens, etc.) more consistent and easy to identify. Whether you are traveling by bus, rail, ferry, or a combination, the signs and communication systems will be the same across all nine Bay Area counties.
The complex process of designing new regional wayfinding standards is being led by MTC, with the partnership of transit riders, Bay Area cities and counties and all 27 Bay Area transit agencies.
In my role at Applied Information Group I was centrally involved to the work of Phase 3, including: creation of regional standards and regional wayfinding identity, all aspects of implementation of prototypes, user research activities, stakeholder engagement, regular client meetings, coordination with subconsultants and parallel client-run project. 
I first started working on this project during my time at City ID, where I was centrally involved in all aspects of Phase 2, including: redefining the scope, developing and documenting the principles of the system, planning for user focus groups, stakeholder engagement, and development of ROMs for the business case. 
The images below are from public presentations give at various committee meetings and press releases by MTC (1, 2), BART (1, 2), and City ID's website.
Phase 3
Standards, Regional Identity, and Prototypes
Phase 2
System Principles Document, Example Maps, Pilot Development, Rough Order of Magnitude for installing across the Region, User Research, Stakeholder Engagement
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